The naming department you don’t have to hire.
Strategic naming and brand strategy that slots into your existing process. We handle the divergent thinking. You handle the client.
Four steps. No theatre.
You send us the brief
Share your client brief however works for you. We work from whatever you have, whether that is a full creative brief or a five-minute voice note.
We handle strategy and name generation
Our team builds the full brand strategy and generates an extended pool of strategically grounded name options. You stay focused on your client relationship.
You receive the full deliverables
A 60+ page brand strategy document and an extended name pool, each with strategic rationale. Delivered in 4 business days.
You take it the rest of the way
Present to your client under your own brand. Refine the creative direction. Build the identity. The strategic foundation is locked.
Extended deliverables, built for agencies.
Every partner project includes the same strategic depth as our direct-to-founder work, with an extended name pool so you have more options to curate and present to your client.
Clean division of labour.
Naming is one of the hardest parts of any branding engagement. The divergent phase alone can consume weeks of senior time, and the strategic groundwork behind it is where most of the intellectual weight sits.
Bound handles that entire phase: the strategic foundation, the competitive research, the name generation at scale. Your team handles what it does best: convergent selection, creative refinement, and client presentation.
No overlap. No handoff friction. Just a cleaner process that lets you deliver naming without building a naming team.
Start a conversation.
Tell us a bit about your agency and we’ll follow up within 1 working day to discuss how we can work together.